In the late 80’s, early 90’s the world of rap, breakdancing, graffiti, and turntablism came together to form the ground-breaking new genre that was hip-hop, the PUMA SUEDE appeared to have been subconsciously designed decades prior with the aesthetic requirements of its devotees in mind.  PUMA SUEDE’s marriage with hip-hop became the final element in solidifying its status as a certified ‘street’ shoe.

For the next 30 years, PUMA’s most iconic shoe remained relatively unchanged.  With FORGE & FIRES, the Puma Suede’s media re-launch came to life to celebrate the anniversary of the iconic look.  Canadian billboards, retail collateral, digital media advertising, photo and video production by FORGE & FIRES.