Football campaigns typically feature aggressive imagery, domination and hero driven messages. In the PUMA AZZURRI campaign(s), the fans and their aspirations for their teams and leave the audience excited about football, is the only message this campaign conveys. 

With FORGE & FIRES, the AZZURRI media launch came to life.  With Canadian billboards, retail collateral, digital media advertising, photo and video production by FORGE & FIRES, the PUMA AZZURRI campaign stands in a league of it’s own.